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Kennedy is among the many social media influencers who have launched business models that are not dependent on the platforms—Instagram, TikTok—that fueled their rise. Influencers can fall into the trap of essentially being “Uber drivers for Instagram or TikTok,” says Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University. “You’re waiting for the assignment and the money; you’re not in control of where your business is going.” Kennedy has monetized her social media following by creating an affinity group—rather than seeking mass appeal—and she “cares for, stimulates, and advances” her audience with her paid offerings, Branagan says. “What she has is a magic potion, and it’s about more than her face and name.”，这一点在同城约会中也有详细论述
东坝大马灯不仅是各种舞台上的表演，更是寻常生活。如今每周五，东坝中心小学操场上总是热闹非凡，孩子们两两一组披上道具，马背上不坐人，却也能把战马演得逼真神气，这份传承让汤春山欣慰。学校“大马灯社团”每年招收四年级小学生，他和退休教师陈洪斌一起讲课，已经带了三届。在学校支持下，竹马被重制，也有了适合儿童的“迷你马灯”课程和道具。为方便远游演出，完整表演队需要的156人规格被精简到40多人。东坝街道还建立了大马灯陈列馆、民俗文化馆，大马灯还走进了高淳博物馆和初中大思政课课堂……